by Dr. Leonie H. Mattison,
51社区’s President & CEO
On C茅sar Ch谩vez Day, join me in honoring the legacy of a civil rights leader who changed America鈥檚 understanding of farm workers; and in advocating for them, he changed American history. The United Farm Workers union would not exist without him, and neither would living wages, humane working conditions, or legal protection for farm workers in California and across the nation. 听
鈥淭he fight is never about grapes or lettuce. It is always about people.鈥� – C茅sar Ch谩vez听
You might wonder what farm rights activist C茅sar Ch谩vez and the President & CEO of Pacifica have in common. My grandparents were farmers. My father tilled our land in Jamaica and grew sweet potatoes, beans, bananas, and all the staple food we ate. My mother sold our produce in the market. My sister is a farmer to this day and has won awards for farming. As a child, I helped my father weed and brought him lunch in the field. As an adult, the power of connecting to nature, walking with my feet in the dirt, and understanding the protection this offers the sacredness of the mind both informs and inspires the mission I鈥檝e undertaken for Pacifica: to make depth psychology accessible to all. Even farmers. Especially farmers.听听
C茅sar Ch谩vez gave a voice to farm workers from marginalized communities. He saw them in the deepest sense, saw their value, the dignity and respect that they deserved. It was a simple but revolutionary idea, that their labor mattered, that decent wages, inclusivity, and community mattered in a world where most people have forgotten where their food comes from. That same simple but revolutionary idea is what drove Pacifica鈥檚 founding, that every soul matters, especially those who are coming from backgrounds, experiences, and traumas far different from our own. At Pacifica, we know that healing comes through community, and therefore the importance of being in community, expanding our community, and lifting up everyone鈥檚 voices to be heard. Pacifica Soul Promise is rooted in this core understanding, as we seek to broaden the field of depth psychology to include the voices of the entire community. And by community, I mean world.听听
It’s easy to forget that Santa Barbara and most of the surrounding counties began as farming communities, and to some extent, still are. Many members of our community are the children and grandchildren of those workers whom C茅sar Ch谩vez fought for. Pacifica鈥檚 own Norma Mesa, Director of Human Resources, shares with us why this day is so important to her:听
鈥淎s a Latina, I grew up in a Spanish-speaking home. Both of my parents worked in the agricultural fields, mostly in Texas and then in California during the 50s and 60s. They described the working conditions as harsh and painful, with long hours and little pay. When C茅sar Ch谩vez co-founded the United Farm Workers, he campaigned for safety, benefits, and improving working conditions and wages. The UFW motto ‘S铆, se puede,’ (‘Yes, we can’) was repeated by my parents during my many stages of life.听 I carried ‘Si, se puede’ with me throughout my years of getting educated, in my work life, and spiritual journey. It helped me forge on when things seemed impossible. C茅sar Ch谩vez was a civil rights and labor activist who taught my parents and the Latino community that we can do it.听 This is why it is important to me to celebrate C茅sar Ch谩vez Day.鈥澨�听
is an organization in Ventura that promotes affordable housing, education, and advocacy for the 42,000 workers in that county alone, saying, 鈥淭hese farm workers are critical to Ventura County鈥檚 $2 billion-a-year agricultural industry. Without them, crops would not be harvested, and the lush local landscape of green fields and orchards would go untended.鈥� Multiply that by the many other agricultural counties in California, and you begin to understand the magnitude of C茅sar Ch谩vez鈥檚 mission. 听
Pacifica is proud to be a community dedicated to social responsibility and full of students, faculty, staff, and alumni doing significant work in their communities and in their research that align with the life and activism of C茅sar Ch谩vez:听
- The Fieldwork and Research from our Community, Liberation, Indigenous, & Eco-psychologies Specialization (CLIE)听
- An interview with Dr. Jenny Escobar, Core Faculty in the CLIE specialization, around her work for social justice听
- We also encourage you to explore our Diversity Library Guide to explore reference sources, books, articles, and journals related to diversity, equity, and inclusion听
听Additionally, for more information on C茅sar Ch谩vez and C茅sar Ch谩vez Day, visit the page for resources, education, and ways to give back.听
On this day when we honor a man who created a national movement for justice from seemingly humble and homespun community activism, I will take my shoes off, walk with my bare feet in the dirt, and remember what it felt like to be a farmer鈥檚 daughter bringing him lunch in the field. I hope you will also find a moment to be with nature today, to reflect on the transformative work of C茅sar Ch谩vez, and join me in the conviction of our work and the certainty that 鈥�S铆, se puede.鈥�
